3-7 November - Malmö Sweden

4-7 November 2014 Malmö Sweden

Don't Chase Innovation—Chase Forgotten People - a session at Øredev 2014


14.20 - 15.00

Don't Chase Innovation—Chase Forgotten People

Level: Basic

As an industry, we spend a lot of time chasing innovation, only to end up chasing our tails. Innovation can't be a goal. It has to be a result of achieving your goal. How, then, to set the right goal? I'll share two personal case studies—designing an Internet-of-Grandmas and building rapidly deployed houses for refugees—demonstrating that focusing on accessibility can lead you down and keep you on the right path to true innovation, as well as good design and even, *gasp*, profit.

Other sessions - Thomas Q Brady


Best companies

Founded by


ØREDEV was founded in 2005 by Jayway, a company comprised of and focused on specialists within IT. Øredev inherited this company's vision and philosophy.