As an industry, we spend a lot of time chasing innovation, only to end up chasing our tails. Innovation can't be a goal. It has to be a result of achieving your goal. How, then, to set the right goal? I'll share two personal case studies—designing an Internet-of-Grandmas and building rapidly deployed houses for refugees—demonstrating that focusing on accessibility can lead you down and keep you on the right path to true innovation, as well as good design and even, *gasp*, profit.