3-7 November - Malmö Sweden

4-7 November 2014 Malmö Sweden

Behind the smiling face of a sales droid - a session at Øredev 2014


10.20 - 11.00

Behind the smiling face of a sales droid

Level: Intermediate

Online retail is increasing every year. The salesperson is replaced by a sales droid - a set of adaptive algorithms with the purpose to predict interest and inspire the visitor to buy more. In this talk we show you the reality behind some of the biggest online retailers in the Nordics, and reveal the algorithms behind the polished storefronts. We also debunk a few beliefs that hold back the academic research community.


Best companies

Founded by


ØREDEV was founded in 2005 by Jayway, a company comprised of and focused on specialists within IT. Øredev inherited this company's vision and philosophy.