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Track: Social media

The social revolution of the web brings unprecedented opportunities for people to create, nurture and live within communities and social contexts never before possible. With a truly global coverage and member-counts in the multi-millions, this presents a whole new set of possibilities as well as problems for creating the software that drives these communities, for leveraging the already existing and emerging social software platforms and for doing business. Follow Øredev’s Social Media Track and explore the challenges and opportunities posed by the revolution.


10:15 - 11:05

My last 30 failures, and what I've learned so far

How to build a successful money-generating website, in less than a weekend. And especially - how not to do it. I will share with you all of my recent failures - so that you won't have to repeat them.

Ted Valentin

Ted Valentin is an internet entrepreneur from Stockholm, equipped with a laptop and a "do-it-yourself" attitude. In 2007 he sold his first  start-up for $1,5 million. Today he runs a number of websites, including, and

11:20 - 12:10

Social for Real

We took the initiative to do this talk at 10pm yesterday evening after we heard that Maz Nadjm canceled his talk. So be prepared to come to an unprepared presentation on How we made the Øredev Puzzle from specification to completion on four smart phone platforms in just 5 weeks. 

Fredrik Olsson

Fredrik is senior iPhone/iPad developer.
From a Øredev perspective he has developed TweetNote and Øredev Puzzle. 

Chris Hughes

Chris spends the daytime hours hacking on small computers like the iPhone and Android based devices. His internet fame grew when his exploits of the first generation iPhone were made public. Being featured on the front page from reddit to the Wall Street Journal. Chris has worked as a mobility engineer at Google, and in a twist of irony, later went on to join AT&T. Give Chris  a soldering gun, and a compiler and watch a number of voided warranties evolve into something cool.

13:10 - 14:00

Social Media and Personal Branding as Project Leadership Tools

This presentation will focus on presenting ways in which social media, social tokens and similar tools can be used to engineer a personal brand that will facilitate easier communication and an improved capacity to lead individuals and teams. Material presented will be based 50% on research and 50% on personal experience/experimentation.

Dave Prior

Dave Prior, PMP, CST, MBA is President of the U.S. arm of ProjectWizards, maker of the award winning project management app Merlin. Over the last 15 years he has coached and led IT & Telecom projects, taught traditional project management, Agile project management, Certified Scrum Master and PMP Certification. He is the former Chair of PMI’s IT&T SIG and also served on the steering committee for the creation of PMI’s Agile Community of Practice.

14:15 - 15:05

Rethink for scalability

Social massive multi-player web based games such as FarmVille and Planeto Quiz need architectures that can scale to millions of users. In this presentation we'll see how these architectures are built and discuss why rethinking our current solutions is crucial. And yes, we'll even look at some code!

Magnus Robertsson

Magnus is the CTO and one of the founders of Planeto, the company behind the first massive multi-player online quiz game. He is an experienced enterprise application architect with a flair for solving complex design issues. He put a lot of interest in technologies that simplifies the design of applications and enjoys life when things scale. Under the faith that knowledge should be shared he often gives presentations about experiences and insights he gets from his work.

15:35 - 16:25

Discovering the obvious

Why we must use technology to put business at the service of humanity and make the world a brighter, better, and healthier place.

Steve Jennings

Steve’s is the founder and former CEO of Maxim, one of Europe’s leading functional food companies, and one of the founding members of PepsiCo’s ‘good-for-you’ health & wellness innovation team. Steve has a unique ‘active lifestyle’ technology perspective and a wealth of consumer insights and food industry knowledge. Steve is a social entrepreneur with a passion for consumer branding, citizen empowerment technology, and cause marketing.

Øredev founded by: Jayway

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