The 21st century will see the rise and dominance of the creative economy. In an ever-changing environment, success can only come from a never-ending wellspring of ideas that help workers to make fun, make money, and make a difference. There is only one place where those ideas can come from: people. We used to call them knowledge workers, because in the industrial economy and in the service
economy, those with the most knowledge were best able to solve problems. In the creative economy, that’s all different. The knowledge you have today? It’s useless tomorrow. More important now is that people are a creative networkers. So how do we get people to be creative? The problem with organizations stuck in the industrial economy or in the service economy is that they place the wrong constraints on people. This needs to change. The creative economy is spreading, globally. If your employees don’t come up with new ideas for innovative products and services, those at other companies will.